6 Key Elements You Need For your Speaker One Sheet
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When done well, a speaker one sheet can be an easy, simple way to drive sales without being pushy.
So, if you're unsure if yours is up to date or if you don't have one at all, this post is for you.
Credentials
This includes awards, picture of you with influencers and pictures of you speaking on stage, or honors within your focus industry. Your one sheet should answer, "What qualifies you to educate / motivate the audience?"
Target Audience
Which industries do you serve? Are you focused
on serving a specific gender? How about location?
All of these can be answered as a part of your biography.
Client Benefits
Highlight the benefits of working with you, such as increases in productivity, revenue, or retention. If you offer additional products or services, you could offer these as a bonus.
Audience Benefits
Do you inspire, empower, encourage those you speak to?
Explain the ways in which you leave audiences feeling motivated and how it impacts their work.
Testimonials
Narrow down past clients who sang your praises- or ones that are noteworthy- and include a quote from them on your one sheet, to let them do the selling for you.
Contact Info
Include your contact info and action shots / headshot(s). What good is going to the work of showing your talents and past clients if the reader can't reach you?
